We all know what a freeloader is (someone that depends on another person because they lack money or they are just lazy), but keyloading (a word I am creating today) is similar yet different. According to the Zack Owens Dictionary (2007 ed.), keyloading is the "process of putting your website keywords into the title of your web pages". 
Titles of web pages are displayed at the top of your browser. (See the picture to the right).
So keyloading is putting your keywords up in the title of the browser.
Daddy... what's a keyword?
A keyword is a descriptive word you would put in your pages so that search engines can effectively index your site. You would typically see SEOs (search engine optimizers) talk about keywords since they increase the probability of your site being at the top of a search. SEOs typically are responsible to researching your keywords as part of their service.
Usually, the keywords are put in the markup and not in the page title. Therefor, the title normal humans see are descriptive but not long.
GASP! Who would do such a thing?!
One word: SEOs. Search engine optimizers often jam keywords in the title so that search engines see these words faster than they would digging through your page content. Does this work? NO! Keyloading your titles might increase your rankings on the search engines, but they will ALWAYS decrease your traffic flow to your site. Would you want to click on a search result with garbage in the title? I don't!
The reason some SEOs do this is because they care more about the search engine than the user experience. It's the only conclusion that one could draw from this.
It isn't to say that only SEOs do this sort of thing. Web designers in general don't take the time to make their titles descriptive and thoughtful. I won't name names, but if your title says "Untitled Document"... well, you can draw your own conclusions there :)
So, Mr. Smart Guy, what should this title be?
OK, your title should ALWAYS contain your company or organization name. For us, our site contains EagleEnvision.NeT on every page title (the exception being this blog). So our about page has the title "EagleEnvision.NeT : About". Part of our main site's theme is the semicolon instead of the typical dash most people use.
The title shouldn't be very long. Because the page is an about page, it only has 3 attributes to the title: the company name, the semicolon, and the word "About". YOU DON'T NEED ANYTHING ELSE! We could have jammed "Web Design, Custom Graphics, Zionsville, blah, blah, blah..." in the title, but who would want to read that? The point of a search engine is to increase your traffic NOT increase your popularity with the search engine. There is a difference. People increase your traffic, search engines don't
Keywords, in and of themselves, are a good thing! They should be thought out and planned. But what you shouldn't do is push them into page titles. It defeats the purpose of website nirvana. It messes up the "chi", so to speak. The moral of the story is: don't be a keyloader!
